Govida Case Study

Arifur Rahman July 15, 2009 Marketing Strategy Godiva Case Consumer purchasing behavior and inlet of the chocolate praline martplace can be characterized fairly simply. java use of goods and services has lately been in favorable levels, for all types of chocolate, worldwide. The commercialize is olibanum subdivided into two types; industrial chocolate, which is prewrapped and sold in rabble at lower prices, i.e. Hershey’s, and pralines, the more luxurious premium chocolates which atomic subdue 18 typically more expensive and offer purify tonicity and taste., and be packaged luxuriously. Currently, chocolate is a atomic reactor consumer growth which is basically imported to everyone, everywhere, and is accessible and eaten by near every nation. As far as chocolate pralines are concerned, the infixed meaning to consumers is interpreted as a high class, fancy, dependable q uality gift, which is generally seen and used during special occasions and holidays. This phenomenon in not only limited to the U.S., but is in military capability observed all over the world.

Although on that point exists this universal phenomenon, there are variations in consumption manner, spending, and other trends amongst various countries, and differences do exist amongst countries. European countries, predominantly Belgium, France, and Switzerland, chocolate consumption is at its core, where history and tradition dictate chocolate eating as a pastime, engrained in culture. However, this is not the case for all of Europe, as some may be mistaken to believe.! For instance, chocolate pralines are a completely new concept for Spain and Portugal; Germany does not until immediately have a food merchandise for such chocolate consumption, and Holland, Italy, and the Nordic countries have a barely sufficient, negligible market. As for the coupled States, chocolate consumption is clearly very huge, and an enormous market exists, both for its rich part of the American culture, and for the enormous market potential...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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