Essay --

The WW1 Conscription is one of the significant PR events that occurred in Australia in the 20th century. The presidential term in essence intended to adopt a gulp policy so as to enhance its fighting capacity. Nevertheless it could not impose this policy unless it received the certification of the Nation and therefore it had to persuade its citizen to support it by voting in the referendum. It however faced a very strong opposition with both parties adopting various overt relation strategies to influence the public perception towards conscription. The Government lost in both referendums implying that its PR campaigns were not as effective as those of the opposition. The opposition therefore can still rely on the PR strategy it had applied during WW1 conscription to block any attempts by the Government to reintroduce conscription. However, the new campaign should utilize modern media and PR strategies so as to persuade effectively the current sophisticated audience (Sheehan 2007) .Conscription can simply be defined as mandatory military machine recruitment of people of a certain age group. A brief analysis of the public relation campaign take prior and during the WWW 1 will help clarify why conscription is considered to be a public relation event. Grunig and Hunt (1984) cited in Sheehan (2007) argues that the One-Way Communication sham that adopted publicity and public information strategy, and the Two-Way Communication model, special emphasis being on Two-Way Asymmetric strategy, were the main model. Each one of these model had a main aim the main aim of publicity was to spread propaganda the aim of public information was information dissemination and lastly the aim of nonpartisan asymmetric strategy was to scientifically persuade the pub... ...owards ensuring the public supported this policy. This it did considering it faced a very strong opposition with the anti-conscription equally engaging in pissed PR campaign aimed at blocking the government ef forts toward introducing mandatory military recruitment. Some of the PR strategies and tactics engaged in by both parties include spreading propagandistic message, scientifically persuading the target audience by applying two-way asymmetric model, and occasionally engaging in information dissemination. The fact that the Government failed in both the referendum implies that the opposition strategy was effective. It should therefore adapt almost a similar approach to block any new effort by the Government to reintroduce conscription. However it should incorporate modern strategies and/or tactics so as to fully reach the now very sophisticated audience.

Great Expectations: Injustices And Poor Conditions Committed On Women :: Great Expectations Essays

Great Expectations Injustices and Poor Conditions Committed On Women andChildrenGreat Expectations, authored by blue(a) novelist Charles Dickens, isconsidered one of his finest works of literature. It was indicative ofDickenss strong feelings for injustices and poor conditions committed on womenand children of that time. Through the main character, slash, Dickenssdemonstrated the compassion he felt for children. Most readers, equal myself,are able to associate Pips experiences with their own. Pip endeavored uponmany things that I can see myself doing.From the beginning of the novel Pip had felt an impending feeling of guilt. Itis a common theme in Great Expectations and is one that I have felt numeroustimes before. In one instance, my friends and I were at a party playing witha water b all in alloon launcher shooting balloons down the street. My neighbors hadjust put in a new set of porch windows that were rather expensive. With a slightaiming misalignment we broke a window and had to confess to my neighbor and giveher our apologies. Pip, however, had the guilt weighed on his conscienceforever-he did not have the courage to see Mrs. Joe that he had taken a porkpie that was for Christmas dinner. Mrs. Joe only made it harder for Pip whenshe asked, "And were the deuce ha you been?" (page 20). Pip had to make amoral judgment about whether or not to tell the truth about what he did and ischallenged with many more of these decisions throughout the book.Pip was later introduced to Estella, Ms. Havishams adopted daughter, whom wastaught to pursue retribution on all of the male population for her "mother".Pip became easily infatuated with Estellas good looks, money, and attitude.Estella considered Pip to be common and pointed out the ways when she said, "Hecalls the knaves, jacks, this boy And what open hands he has And whatthick boots" (page 55). Pip once again has the feeling of guilt, this time forjust being a common laborer and the hum ility of his background. I have feltintimidated just as Pip was. It is extremely uncomfortable to be around someonewho arrogantly shows that they are of a "higher(prenominal) class" than you. In my ownexperience some adults speak condescendingly to teenagers and it causes me tofeel like less of a person just like Pip did.Pip has also felt extreme amounts of stress throughout the novel. Everyone isalways encouraging him to satisfy his "great expectations". I have beenpressured in a same way in early schooling when I was accepted to the

Calpine and Cisco Debate Over Coyote Valley :: Metcalf Energy Center Pollution Essays

Calpine and Cisco debate over Coyote V every last(predicate)ey Throughout the days the technology industry has been suppuration with incredible speed expanding all over California. San Jose is known as the capital of Silicon Valley where major technology companies and start-ups cry home. With fast spreading companies it is necessary to have enough billet in San Jose to supply the increase in energy demand. Recently there was a broadcast proposed to the urban center of San Jose by Calpine Corporation to build a supply vegetation in Coyote Valley. Nearby residents and several other organizations, including Mayor Ron Gonzales, are against this plan due to environmental hazards and safety precautions with schools and residents. It is possible the power localise can bring to San Jose several positive outcomes that depart help develop the city into the affection of the technology world. Although the power plant sounds like it would benefit San Jose by creating jobs and provid ing energy, the Metcalf nada Center can cause severe consequences to the city in the future. The power plant is expected to bring more jobs to San Jose during the construction phase. This project alike promises to save customers in California up to $1.8 billion dollars by 2010 (Levey 1) . There certainly is a very high demand in power with the growing technology industry. The state of California fears that if the power plant is not built there leave alone be a shortage of power in the state. If the San Jose City Council decides not to rezone land for the project, the state could take the unprecedented step of overriding a communitys inverse to a new power plant. California has faced unyielding power shortages this year. And state analysts already have recommended approving the project (Levey 1) . If Calpine get approval to part constructing the power plant, San Jose will have several problems in the future. good Issues Is it ethical to build a power pl ant that will pollute the air and possibly hurt the health of nearby residents? If the power plant is built in San Jose there are people who say that the environment would rapidly degrade the southwestward Bay. City officials are questioning whether the 600-megawatt power plant will give off small amounts of pollutants.Calpine and Cisco Debate Over Coyote Valley Metcalf Energy Center Pollution EssaysCalpine and Cisco debate over Coyote Valley Throughout the years the technology industry has been growing with incredible speed expanding all over California. San Jose is known as the capital of Silicon Valley where major technology companies and start-ups call home. With fast spreading companies it is necessary to have enough power in San Jose to supply the increase in energy demand. Recently there was a plan proposed to the City of San Jose by Calpine Corporation to build a power plant in Coyote Valley. Nearby residents and several other organizations, including Mayor Ron Gonz ales, are against this plan due to environmental hazards and safety precautions with schools and residents. It is possible the power plant can bring to San Jose several positive outcomes that will help develop the city into the center of the technology world. Although the power plant sounds like it would benefit San Jose by creating jobs and providing energy, the Metcalf Energy Center can cause severe consequences to the city in the future. The power plant is expected to bring more jobs to San Jose during the construction phase. This project also promises to save customers in California up to $1.8 billion dollars by 2010 (Levey 1) . There certainly is a very high demand in power with the growing technology industry. The state of California fears that if the power plant is not built there will be a shortage of power in the state. If the San Jose City Council decides not to rezone land for the project, the state could take the unprecedented step of overriding a communitys opposi tion to a new power plant. California has faced persistent power shortages this year. And state analysts already have recommended approving the project (Levey 1) . If Calpine get approval to begin constructing the power plant, San Jose will have several problems in the future. Ethical Issues Is it ethical to build a power plant that will pollute the air and possibly hurt the health of nearby residents? If the power plant is built in San Jose there are people who say that the environment would rapidly degrade the South Bay. City officials are questioning whether the 600-megawatt power plant will give off small amounts of pollutants.

A précis concerning Burleigh Wilkins, Can Terrorism Be Justified :: Terror Attack Septermber 11 Essays

A prcis concerning Burleigh Wilkins, Can Terrorism Be Justified I.On September 11, 2001, I along with the liberalisation of the nation, witnessed historical terror and devastation as the Twin Towers, a long-standing symbol of American prosperity, crumbled to the ground after two hijacked airplanes flew through them early that morning. Almost simultaneously in Washington D.C., a third airliner flew into the Pentagon, and shortly after, a fourth hijacked plane crashed in Somerset Country, PA. Few survivors emerged from the rubble in the end, thousands were dead, and, without explanation or apology, millions of lives had been changed forever all in a matter of minutes - a painful contrast to the far reaching affects that this sudden, single act had perpetuated. Over a month later we are only beginning to recover, further affirming the notion that will someday read like a line in a history book, that this was, is, and always will be one of the most horrible terrorist atrocities to ever plague our country. Terrorism has long been a global issue for centuries it has gone on around the world. People with imperialist hopes for world domination often use acts of terrorist act to scare smaller countries into support and subordination of the greater entity. Also, terrorism is often used to personify the hatred of one country for another. Burleigh Wilkins, who authored the piece, Can Terrorism Be Justified?, raises the issue of whether acts of terrorism are ever morally justifiable, and utilizes situations where a large number of people share guilt for a tragic situation, in what is known as collective guilt. According to Wilkins, terrorism is all act of violence against a group a people, whether they are the attackers or the victims of the attack. The answer to the title of the piece lies not in the definition of terrorism, but in the delineation of whether or not a terrorist act is justifiable. Wilkins uses this maxim It is generally agreed that it is justifiable to do violence to another person in self-protection some wars can be accommodated under the category of self-defense where this is construed in terms of a community of persons defending themselves against aggressors. Wilkins says that if we condemn partial wars or unjust acts in wartime, then we also condemn terrorism where violence (or the imminent threat of

The Blair Witch Project :: essays research papers

My overall impression of the movie is that it was a very scary movie that make my hair stand up and gave me the chills. The major theme or statement that I learned from the movie was that its better to stay on the beaten trail. The performances by the major actors and actresses were great. Heather Donahue did a great job in getting the group lost in the woods. She did it with the confidence that she would find her way back. Her nave genius was a great build up for the movie. Joshua Leonard played a good cameraman in the group. He kept the relationships between characters friendly. Michael Williams expressed his feelings when things werent going right. His outbursts do his part likeable. Some noteworthy supporting players were all the local town folks. They did a good job of telling the story of the Blair Witch. On October 21, 1994, three college elderly students (Heather Donahue, Joshua Leonard and Michael Williams) go to the Black Hills Forest of Maryland, to make a documentary motion picture of the local legend, the Blair Witch. They were never seen again. One year after their disappearance their video footage is found. The video footage is about the documentary of the Blair Witch. The footage contained interviews of the local town folk. They told all of what they knew of the legend of the Blair Witch. After they had finished the interviews the three go into the Black Hills Forest to do some exploring. When the sailing master and leader of the group Heather gets the group lost their relationships starts crumbling and their tempers start to flair. By the third day of being lost there seems to be no rely of finding their way back. Starting that night they are aware of another presence in the woods with them. The forth day goes all right exclusively again at night they are disturbed by loud noises away from their camp. By this time they are completely lost in the woods. The next day Michael out of a fit of anger throws the map into a lake when the other two arent around. After another couple of days their fear and in short tempers is driving them mad. The noises are getting closer and closer each night and soon the filmmakers start turning up missing one at a time. The directors style was very effective.

The Blair Witch Project :: essays research papers

My overall impression of the movie is that it was a very scary movie that made my hair stand up and gave me the chills. The major theme or statement that I learned from the movie was that its better to stay on the beaten trail. The performances by the major actors and actresses were great. Heather Donahue did a great job in getting the group lost in the woods. She did it with the confidence that she would find her way back. Her nave personality was a great build up for the movie. Joshua Leonard played a good cameraman in the group. He kept the relationships between characters friendly. Michael Williams expressed his feelings when things werent going right. His outbursts made his part likeable. Some noteworthy supporting players were all the local anesthetic town folks. They did a good job of telling the story of the Blair Witch. On October 21, 1994, three college aged students (Heather Donahue, Joshua Leonard and Michael Williams) go to the Black Hills Forest of Maryland, to make a nonsubjective video of the local fabrication, the Blair Witch. They were never seen again. One year after their disappearance their video footage is found. The video footage is about the documentary of the Blair Witch. The footage contained interviews of the local town folk. They told all of what they knew of the legend of the Blair Witch. After they had finished the interviews the three go into the Black Hills Forest to do some exploring. When the navigator and leader of the group Heather gets the group lost their relationships emerges crumbling and their tempers start to flair. By the third day of being lost there seems to be no hope of finding their way back. Starting that night they are assured of another presence in the woods with them. The forth day goes all right but again at night they are disturbed by loud noises away from their camp. By this time they are completely lost in the woods. The next day Michael out of a fit of anger throws the defend into a lake when the ot her two arent around. After another couple of days their fear and short tempers is driving them mad. The noises are getting closer and closer apiece night and soon the filmmakers start turning up missing one at a time. The directors style was very effective.

Catherine morland presented

Catherine being traced re the social, psychological, emotional and intellectual, in addition to her growth as a fully functional lady of society. The first chapter focuses on the Catherines practicality, her intelligent, but not brilliant mind and her lack of experience in the world. Austen introduces Catherine as a realistic character, while differentiate that realism to her role as the heroine of a novel. Jane Austen presents Catherine Morland at the beginning of the novel, this opens the novel to a very interesting and yet peculiar start to the Northanger Abbey, No hotshot who had ever seen CatherineMorland in her infancy would put one over supposed her to be born an heroine. This opening sentence leaves the reader expecting her to become a heroine as her life progresses. The authors too-careful diction characterises Catherine, No one who had ever seen, as though her outward appearance cannot righteously represent her true inner nature. The description of Catherines appearanc e typifies this. When Austen describes Catherine in the opening of the novel, she suggests that she is an unlikely gothic heroine.Catherine isnt draw as a stereo characteristic untestedster, nevertheless, she ad a thin awkward figure, a sallow skin body fluidhout colour, darkness lank hair, and strong features, so much for her person and not less unpropitious for valiancy seemed her mind. Austen presents Catherine to be as boring and plain, while at the same time encouraging the idea of her strong and courageous nature. By introducing her as a possible heroine, the contrasting description of her external features and the image of her heroism create a concept in the readers mind.In Chapter one of Northanger Abbey, Catherine is presented as naive and innocent, as Catherine is stereotyped as person who never could learn or check anything before she was taught. This helps to paint a picture of Catherine being helpless and dependent for extended emphasis or exaggeration of the tr ials she must go through to mountain chain maturity and independence. For if Catherine learns through the guidance and teaching of others, her gullibility in what she is taught is heightened, therefore she may be inclined to believe everything that she hears or reads.Austen describes Catherine, She was fond of all boys, play and greatly preferred cricket. This relates to Mary Woolstone Craft, whereas Catherines imagination runs remote with her childhood because she is kept in a state of perpetual childhood. Austen presents Catherines childhood as marked by energy, vitality and good temper, She was moreover, noisy and wild, Catherine wasnt interested in learning music or art she held the characterises of a young child who is im mount and not very grounded on life. Young children at that age, however, are expected to be witty and charming.Catherine, however, is not accomplishment for 19th century women. all household that could afford one had piano, and the daughters of the house would be expected to learn to play and sing, so they could entertain the family and any visitors. Sketching and painting were considered elegant female accomplishments. fasten was another one girls would learn to do elegant embroidery. Speaking foreign languages was considered an accomplishment girls would learn French and German and how this education plays a role in her position within society.Catherine Morland was the complete opposite of the stereotypical child Jane Austen presented Catherine at the beginning of the ovel to the broad conflicting on how a heroine should act. Catherine Is more apparent when she turns fifteen years old, we gain an insight that Catherine has developed into a different character, her love for dirt gave away and grows quite a good looking girl this shows the maturity of Catherine and the stages into adulthood. Catherines appearances swop completed as, her features were softened, by plumpness and colour.Also, Catherine was reading books of informatio n, Catherine is now showing traits of the accomplished women and the qualities of a eroine, nevertheless at the start of the novel Jane presents Catherine as nothing but a heroine and this shows how Catherine grows up and becomes more mature. In the first part of the novel, Catherine finds herself in the fashionable Bath where she is eager for adventures. She meets people who are in Bath for different reasons but mainly to find a suitable partner in life.Already after a couple of weeks in Bath, far away from her family, she is starting to mature. Her introduction to Bath society makes Catherine lose a little of her childish innocence. At one moment in Bath she is larmed and surprised at seeing Henry accompanied by another woman Catherine sat erect, in the perfect use of her senses and with cheeks only a little redder than usual though Catherine does not reveal any emotions, quite the opposite of a Gothic heroine. When she meets Henry Tilney, instead of fainting with pure Joy she wel comes him quietly.Jane Austen presents Catherine Morland different around certain characters, as when we are first introduced to Isabella Thorpe she is presented as a admirable character at first, she comes across friendly, elegant and eautiful, as Catherine says in the novel, her eldest daughter had great private beauty. Catherines character changes when she meets Isabella Thorpe, Catherine admires her as a role model as Austen writes how Catherine, most admirable girl this helps Catherines character to grow as she soon learns the social rules of how to act whilst in Bath.As we know Isabella is four years older than Catherine so Catherine perhaps perceives Isabella as an older sister figure to Catherine. Catherine and Isabelle gain a friendship promptly which could suggest how Catherine is naive as he has not let herself get to know Isabella as profligate as she should have, The progress of the friendship between Catherine and Isabella was quick as its beginning to get warm.I sabella comes across as very manipulative character and also seeks male attention, when Catherine and Isabella catch the eye of two young men, they set of immediately, as fast as they could walk, in pursuit of the two young men, Catherine, however, doesnt want to follow the two young men and doesnt thirst the male attention which Isabella does, this shows that Isabella manipulates what Catherine thinks and Jane presents this by showing that Isabella however Is in charge eventually drops her superficial friendship with Isabella in favour of a more mature friendship with Eleanor.In many ways, the mature and reasonable Eleanor represents the type of adult that Catherine makes some progress towards becoming an responsible adult. Eleanor is, after all, rational, kind, well-mannered, well-rea, and is capable to keeping up with her brothers wit and if shes not as exciting and wildly entertaining as Isabella, well, thats probably a good thing. After all, she does get ewarded with her very own Viscount in the end, which near proves that good deeds, like putting up with her difficult father, really can be rewarded.Catherine, who grows up considerably over the course of the novel, eventually drops her superficial friendship with Isabella in favour of a more mature friendship with Eleanor. In many ways, the mature and reasonable Eleanor represents the type of adult that Catherine makes some progress towards becoming, She is described as having a good fgure, a pretty face and a very agreeable countenance and is also described as having good anners and a good sense this foreshadows later on in the novel where Eleanor gives Catherine money to go home when General Tilney banishes Catherine from Northanger Abbey.Eleanor Tinley comes across as more of a heroine than Catherine Morland. Whereas the friendship between Eleanor and the characters also contrast in the way that Isabella enjoys having attention, whereas we are told that Eleanor is at the ball without wanting to fix the attention of every man near her which shows she is a much more mature character and would make a better role model to Catherine rather than Isabella. Overall the novel follows Catherine Morlands progress from innocence and fantasy to understanding and clear sight.She never loses her honest and unaffectedness, which is what, makes her an attractive heroine despite being neither clever nor witty. At the beginning of chapter one Catherine isnt presented as a typical heroine and doesnt have the typical heroine traits as she does not bother to learn or has any talent at all, however, when Catherine grows to be older she begins to realise her maturity and she begins to have the qualities of an accomplished women traits about her.

Psoriasis

Yes, psoriasis potentiometer be treated This six-part KULIT article series by the Persatuan Dermatologi Malaysia aims to raise aw beness of psoriasis. In this final article, PDM President Dr Allan K C Yee highlights an important message for people with psoriasis there is no cure yet for psoriasis, but its symptoms shadow be effectively treated and managed. Be open-minded and will to work with your doctor to find a treatment that will work for you.The object of treatment is to reduce the extent and severity of psoriasis the red scaly stigmata, the tell-tale scoring on angiotensin converting enzymes clothes, the rough cracked palms that make handshakes awkward, painful joints that limit ones activities. In short, the goal is to improve the quality of brio which has been shown in studies to be as affected as much as different major diseases such as cancer, heart disease and depression. The good give-and-take is that with todays medical armamentarium, much can be done to allow th e sufferer a greatly improved quality of life.Treatments must be individualized Fortunately, only 20% of psoriatics suffer from severe psoriasis, and the site involved is so variable that the treatments must be individualized. Limited disease can be treated with topical agents but more extensive beat involvement will require oral systemic treatments, phototherapy with artificial UV light, or make up injectable agents (biologics). Furthermore psoriasis can affect any part of the body, each meriting special measures. Site-specific treatments For instance, abstruse scalp psoriasis is often mistakenly treated with endless anti-dandruff shampoos with modest results.Scalp psoriasis invariably responds dramatically to tar pomades under occlusion for one to two weeks, a tip that an experienced dermatologist would gladly share with sufferers. Similarly, thick and cracked scaly palms and soles that prevent working with the hands or sometimes even walking, can be significantly improved wit h special steroid-salicylic acid ointments apply under occlusion. These soften and shed the thickened dead skin making the skin pliable and usable once more.Psoriasis affecting the face, body creases groins, armpits and private areas can be improved with the udicious use of weaker topical steroids and the newer and safer nonsteroidal calcineurin-inhibitors. The problem is that these thinned skinned areas are often treated with strong steroid creams that are not meant to be apply in these sensitive areas. The end-result is irreversible side- effects such as ugly pink stretch marks, easy bruising and skin infections. We see a lot of these unfortunate cases who are sold these strong steroids from errant pharmacies without a prescription, or are introduced to them by well-meaning friends and relatives.The Dermatological Society of Malaysia is working with the Ministry of wellness to ensure that potent steroids are only available with a prescription. The treatment should not be worse than the disease Hopefully with warnings such as in this article, the lay public will be better informed about the dangers of self-medicating with potent topical steroids. Topical Treatments Generally, when the extent of psoriasis is limited to less than 5 10% of the body surface area (BSA), it is best to use topical treatments in the form of creams, ointments, lotions.As a guide, 1% of the BSA is the area covered by ones palm. The red, thickened skin in psoriasis is due to the increased multiplication of the skin, allowing the collection of the dead skin layer to be manifested as thick scales. about effective treatments whether topical or systemic work by reducing the cell multiplication, and by removing the dead skin layers. Time tested agents are combust tar, and anthranols which are messy and brown-staining thus adding further to the stigmatization sufferers feel.More cosmetically acceptable topical agents are steroid creams, vitamin D analogues and calcineurin inhibitors. Th e latter two are more expensive than the ubiquitous steroid creams but with a superior safety profile. Most psoriatic lesions also tend to be dry and glycerin, urea-based or other humectant moisturizers help relieve soreness and improve recovery especially when used in conjunction with keratolytics agents that soften and shed the atypical dead skin layers. general treatments When more than 10% of BSA is involved it becomes impractical to rely on topical measures alone.It may take more than half an hour just to apply creams on large areas of affected skin. Hence, oral or injectable medications are required. Many of these drugs are able to reduce the skins cell multiplication or maturation rate eg methotrexate, hydroxyurea, retinoids. However many others suppress the disease process at a more fundamental level by suppressing the activity of abnormal white cells (T-cells) or by neutralizing the T-cells inflammatory chemicals (eg TNF a) eg cyclosporine and the newer biologic agents l icensed for use in Malaysia.With the proper use of these systemic agents singly or in combination, it is often possible to control even the roughly severe cases of psoriasis. However, these systemic agents should only be used by experienced physicians as many of them can have significant side effects. For example, persons with liver disease or gastric ulcers should not be treated with methotrexate women of child-bearing age should not use retinoids as it can cause fetal abnormalities persons with high blood pressure or kidney problems cannot use cyclosporine.If a person with severe psoriasis has liver disease, is a woman of accouchement age, or has kidney problems what options then are available for him/her? There are 3 options oral salazopyrine which only works in 50% of Asians, the injectable biologic agents, or phototherapy (see below). Biologic agents are the new kids on the block. They have a much better safety profile than the above mentioned oral drugs and can be used in p ersons with liver, kidney disease and women but unfortunately their high cost means relatively few can afford them.Even in the west, where such expensive treatments are reimbursable, the psoriasis must be shown to be non-responsive to conventional oral drugs, or organ toxicities with these drugs are present. Some of them are very helpful in controlling psoriasis as well as the disabling arthritis that affects 10-30% of psoriatics. Phototherapy (PUVA, UVB, nUVB) This is an excellent form of treatment with artificial UV light which is relatively free from serious side effects apart from a small risk of developing non-melanoma skin cancers with prolonged use.This risk is probably not significant in the setting of Asian skin types especially with the newer types of phototherapy equipment such as narrow band UVB (nUVB), and the excimer laser or excimer light. Another advantage of phototherapy is that it is a clean form of treatment, nonmessy and can give a long remission period of up to one year. The main drawback is that it does require visits to the phototherapy centre 3 times a week for 2-3 months. The good news is that most states in Malaysia now have phototherapy units to treat not only psoriasis, but also vitiligo and severe atopic eczema.Alternative therapies In this day and age where the emphasis is on evidence-based medicine (EBM), alternative therapies must prove its worth with hard core scientific evidence from well-conducted clinical studies. Many people with psoriasis who have suffered from the cultivate for years are, not surprisingly, hopeful for answers, breakthroughs, and even a cure perhaps. Unfortunately, there is no shortage of charlatans offering cures for psoriasis, often in network marketing schemes. unmatchable has to acknowledge the fact that psoriasis has a genetic basis, and unless gene therapy becomes a reality, there cannot be a cure, even with accepted treatments such as climatotherapy in the abruptly Sea. Diets for psoriasis are as yet unproven, although an FDA-approved healthy diet with at least 5-9 servings of fresh preferably organic produce may be of help in improving ones general health. Stress reduction strategies may help insofar as stress precipitates and aggravates psoriasis.Prayer has been shown useful in several(prenominal) medical conditions, and a strong faith life can only help, if only to give one the equanimity to deal with the turbulence of modern life. The future of psoriasis treatments There is considerable optimism in the search for better and safer treatments for psoriasis in the near future. We now have a much better understanding of the genetics and central immune derangements in psoriasis. It is only a matter of time before the tremendous amount of ongoing research bears better fruit that is sweeter and without the bitter aftertaste of side-effects. so here are promising smaller molecules in the offing that are cheaper to synthesize. Watch out for this space. Psoriasis affects 2-3 pe rcent of Malaysians. This is the final article of a six-part series from PDMs KULIT Living with Psoriasis Campaign 2007. For more on psoriasis, treatment options and KULIT, visit www. dermatology. org. my or email emailprotected com. This article is a guide to help you better understand psoriasis and psoriatic arthritis. chit-chat a suitably qualified medical practitioner before acting on any information contained above. KULIT is a community programme sponsored by Wyeth Malaysia.

Night World : The Chosen Chapter 10

Or not to meet them so much as graze past them, before concentrating on his chin. She didnt dare lookdirectly into them for longsighted.Maybe she is from another planet, Quinn was saying to the girl. Maybe shes not human. Maybe Imnot, either.Thats right, Rashel thought. Make fun of them by in positive(predicate)ing them a truth they wont believe. merely, she noticed, Quinn looked more as if he didnt care what they found disc everywhere than as if he were mockingthem. Maybe shes from another world. Did you ever ideate of that?Rashel was confused again. Quinn seemed to be trying to entrance himself killed. He appeared to be vergingon telling these girls ab fall out the Night World, and under the laws of the Night World, that was punishableby death.Youre re entirelyy slipping, Rashel thought. First the slave trade, now this. I thought you were supposed to besuch(prenominal) a stickler for the law.There are darker dimensions, Quinn was confiding to the group, than you have ever ima gined. But,you see, its all part of lifes grand design, so its all right. Did you know-he put his arm around a girlsshoulders, gesturing outward as if inviting her to look at some horizon-that theres a certain kind of waspthat go unders its bombard in the body of a caterpillar? A live caterpillar. And it stays alive, you see, while the eggshatch and the little waspettes eat it from the inside out. Now, who do you think invented that?Rashel wondered if vampires could discover drunk.That would probably be the or so horrible way to die, Daphne chimed in, her musical instance ghoulish.Being eaten by insects. Or maybe being burned.It would probably expect on how fast you burned, Quinn said meditatively. A flash of fire-highenough temperature-you bum the nerves out in the first few seconds. Slow baking would be different.Im writing a poem about fire, Rashel said. She was surprised to find that she was nark because Quinn didnt really seem to have noticed her. On second thought, she should be annoyed her plandepended on him not only noticing but choosing her.She was outlet to have to capture his attention.Do you have it with you? Daphne was asking help righty.No, but I can tell you the beginning, Rashel said. She braced herself to look at Quinn as sherecitedTheres warmth in ice theres cooling peace in fire,And midnight light to show us all the way. The move flame becomes a funeral pyre The Dark wasmore enticing than the Day.Quinn blinked. Then he smiled, and he looked Rashel over, dearly taking notice of the velvet jumpsuitand result with her face. He looked everywhere except into her look.Thats right youve got it, he said with that same brittle exhilaration. And theres plenty of dark outthere for every whizz.Rashels worry that he powerfulness look too deep if he met her gaze was groundless. Quinn didnt seem to bereally seeing anybody here.There is plenty of darkness, Rashel said. She moved toward him, feeling strangely brave. Her instincts perceive a weak ness in him, a flaw. Its everywhere. Its inescapable. So the only thing we can do isembrace it. She was standing(a) right in front of him now, tone at his mouth. If we hold it dose, it wonthurt so much.Well. Exactly. Quinn showed his teeth, but it wasnt the manic smile. It was a grimace. He didnt lookhappy anymore suddenly, for just an instant, he looked tired and sick. He was almost leaning extraneous fromRashel.I came here so I could do that, Rashel said in a sultry voice. She was scaring herself a little. In the invoke of the charade, she was doing everything she could to seduce him-but it was surprisingly easy andsurprisingly enjoyable. There was a sort of tingling all over her body, as if the jumpsuit had picked up acharge.I came to look for the darkness, she said. Softly.Quinn laughed abruptly. The feverish good humor came flooding back. And you found it, he said. Hewent on laughing and laughing, and he reached out to border Rashels cheek.Dont let him touch youThe thought flashed done Rashels mind and communicated to her muscles in an instant. Withoutknowing how she knew, she was certain that if he touched her, it would all be over. It was skin-to-skincontact that had nearly fried every duty tour in her brain before.She danced back from his fingertips and smiled teasingly, while her heart tried and true to pound its way out of her chest.This place is so crowded, she said throatily.Huh? Oh. Then why dont we roll something more private? I could pick you up tomorrow night.Say seven oclock in the parking lot.Bingo.But Quinn. It was Daphne, looking aggrieved.You told me to meet you tomorrow. She trembled her chin.Quinn stared at her, and for once, Rashel could train his face easily. He was thinking that anybody thatstupid deserved it.Well, you can both come, he said expansively. Why not? The more the merrier.He walked away laughing and laughing.Rashel watched him go, resisting an impulse to shake her oral sex. Shed done it shed passed the last testa nd been chosen. So why was her heart still pounding?She glanced out of the side of her eye at Daphne. Well, I dont know about anybody else, but Ive hadenough excitement for tonight. She went to get her coat, with the rest of Quinns coterie glaring jealouslyafter her.She had one enjoyable experience on the way out. Ivan, still slouching, tried to stop her at the door.Shelly, hey. I thought we were termination to get to know each other better.Rashel didnt need him anymore she had her invitation. Id instead get to know a head louse, she said inher sweet chatty voice, and she stepped on his foot hard with her high heel.In the car, she waited a full twenty minutes, watching the front of the club, before Daphne joined her.Sorry, but I didnt want anybody to think we were leaving together.You did a great job, Rashel said, driving away. You even managed to get both of us invited to meetQuinn together-that was dangerous, but it worked. The only thing that surprised me is that he invited us infront of everybody. Is that how he did it before?No. not at all. Last time, he sort of whispered it to me when nobody was around. But, you know,nothing was normal tonight. I mean, he usually asks new girls questions-I guess to figure out if they havefamilies wholl miss them. And he isnt usually that-thatManic?Yeah. I wonder whats overtaking on with him?Rashel pressed her lips together and stared straight ahead through the windshield. You sure you want to go through with this?It was Sunday night and they were nearing the parking lot of the Crypt.Ive told you and told you, Daphne said. Im ready. I can do it.Okay. But, listen, if theres any trouble, I want you to run. Run away from the club and dont look backfor me. All right?Daphne nodded. At Rashels suggestion, she was wearing something more sensible tonight black pantsheavy enough to supply some warmth, a dark sweater, and shoes she could run in. Rashel was dressedthe same way, except that she was wearing high boots. The knife w as in one.You go first, Rashel said, parking a street away from the club. Ill come in a minute.She watched Daphne walk away, hoping she wasnt going to get this little blond bunny killed.She herself was the danger. Quinn was going to use mind deem on them to get them to go to thewarehouse quietly. And Rashel wasnt sure what would happen when he did it.Just dont let him touch you, she told herself. You can carry it off as long as he doesnt touch you.Five minutes later, she started toward the Crypt.Quinn was in the dark parking lot, standing by a silvery-gray Lexus. As Rashel reached the car, she sawthe pale pick out of Daphnes face through the window.I almost thought you werent coming. There was now a sort of savagery mixed in with Quinns lunaticgood humor. As if he was angry she wasnt smart enough to save herself.Oh, I wouldnt miss this for the world. Rashel kept her eyes on the car. She wanted to get this overwith. Are we going somewhere?There was that tiny hesitation that seemed to come every time she spoke to him, as if it were taking hima minute to focus. Or as if he were trying to figure something out, she thought nervously.Then he answered smoothly, Oh, right, get in.Rashel got in. She glanced once at Daphne in the back seat. Daphne said, Whats up? in a chirpy voicelaced with feminine rivalry.Good girl.Quinn was getting in the drivers side. Once the door was shut, he turned the engine on to run the heater.The windows immediately began to fog.Rashel sat in a state of continuing mind, ready for the unexpected at any moment.Only the unexpected didnt come. nonhing came. Quinn was just sitting there in the drivers seat. ceremonial occasion her.With a sudden void in her stomach that threatened her zanshin, Rashel realized that it was too dark. Toofamiliar. They were sitting here together in silence, so close, glaring to each other only in silhouette, just asthey had in the cellar. She could almost feel Quinns confusion as he tried to figure out what wasboth ering him.And Rashel was afraid to say anything, afraid that her chirpiest voice wouldnt be a good-enoughdisguise. The horrible feeling of connection was mounting, like some giant green wave looming over themboth. In a moment it would break, and Quinn would say, I know you, and switch on the light to see theface without the veil.Rashels fingers edged toward her knife.Then, through the electric buzzing in her ears, she heard Daphne say, You know, I just love this car. Ibet it goes really fast, too. This is all so exciting-Im just so glad I got here this time. Not like last week.She went on, blathering easily, while Rashel sank back lightheaded with relief. The connection wasbroken Quinn was now looking at his instrumentpanel as if trying to trip the chatter. And now Daphne was talking about how exciting it was to ride inthe dark.Smart, smart girl.Quinn had to interrupt her to say, So, you two girls want to surrender to the darkness? He said it as ifhe were asking if they wanted to o rder pizza.Yes, Rashel said.Oh, yes, Daphne said. Its just like we always say. I think that would be just the most seriously cool-Quinn made a gesture at her as if to say, For Gods sake, shut up. Not a rough gesture. It was morelike an exasperated choir director trying to get through to some soprano who wouldnt stop at the end ofthe measure. Stop here.And Daphne shut up.Like that.As if hed turned off a switch in her. Rashel ill-shapen slightly to look at the backseat and saw that Daphnehad slumped to one side, body limp, her breathing peaceful.Oh, God, Rashel thought. She was used to the kind of mind control other vampires had tried on her. Thepersuasive, whispery-voice-in-the-head type. And when Quinn hadnt tried to use that, or to call for helpin the cellar, shed assumed he was low on telepathy.Now she knew the truth. He packed a telepathic garget like a pile driver. No, like a karate blow swift,precise, and deadly.He turned to look at her, a dark shape against a luminousness d arkness. Rashel tried to brace herself. And the rest is silence, Quinn said, and gestured at her.Rashel fell into a void.She woke up as she was being carried into the warehouse. She had enough presence of mind not toopen her eyes or make any other sign that she was conscious. It was Quinn carrying her she could telleven with her eyes shut.When he dumped her on a mattress, she deliberately fell so that her head was turned away from him andher tomentum was over her face.She had a moments fear that he was going to discover the knife in her boot when he shackled herankles. But he didnt even roll up her pant leg. He seemed to be doing everything as quickly as possible,without really paying attention.Rashel heard the shackle give way shut. She kept perfectly still.She lay and listened as he brought Daphne in and chained her. Then she heard voices close by and thesound of other footsteps.Put that one bring here-what happened to her purse? That was Lily.Its still in the car. Ivan.Okay, b ring it in with the other one. Ill do her feet.Thump of a body hitting a mattress. Footsteps going away. The metallic clink of chains. Then a sigh fromLily. Rashel could imagine her straightening up and looking around in satisfaction.Well, thats it. Ivans got number twenty-four in the car. I guess were going to have one very happyclient.Joy, Quinn said flatly.Twenty-four? One client?Ill leave a message that everythings going to be ready for the well-favoured day.Do that.Youre awfully moody, you know. Its not just me whos noticed it.A pause, and Rashel imagined Quinn giving one of his black looks. I was just thinking it was ironic. Iturned down a job as a slave trader once. That was before. Do you remember before, Lily? When welived in Charlestown and your sister Dove was still alive. A captain from Marblehead asked if I wantedto ship out to Guinea for some human cargo. Black gold, I think he called it. As I remember, I hit him onthe nose. And Fight-the-Good-fight-for-Faith Johnson reported me for brawling.Quinn, whats wrong with you? Just reminiscing about the old days in the sunlight. Of course, you wouldnt know about that, wouldyou? Youre lamia you were born this way. Technically, I suppose, you were born dead.And technically, I suppose, youre going peculiar. My father always said it would happen.Yes, and I wonder what your father would think about all this? His daughter selling humans formoney. And to such a client, and for such a reason-At that moment, while Rashel was listening desperately, hanging on every word, heavy footstepsinterrupted. Ivan had returned. Quinn broke off, and he and Lily remained silent as another bodythumped on a bed.Rashel cursed mentally. What client? What reason? Shed supposed the girls were being sold as regularhouse slaves or food supplies. But clearly that wasnt the case.And and then something happened that drove thoughts of the future right out of her mind. She heardfootsteps next to her bed, and she was aware of someone lea ning close. Not Quinn, the smell waswrong.Ivan.A rough hand grabbed her hair and pulled her head back. Another arm slid under her waist, lifting herup.Panic shot through Rashel, and she tried to push it away. She forced herself to stay limp, eyes shut, armsdangling passively.I ought to have been prepared for this.Shed realized from the beginning that playing her part might include allowing herself to get bitten. To feelvampire teeth on her throat, to allow them to splash her blood.But it bad never happened to her before, and it took every ounce of her will to keep from fighting. Shewas scared. Her arched throat felt exposed andvulnerable, and she could feel a pulse lace in it wildly.What are you doing?Quinns voice was sharp as the crack of glacier ice. Rashel felt Ivan go still.Ive got something to settle with this girl. Shes a smartass.Take your hands off her. Before I knock you through the wall.Quinn- Lily said.Quinns voice was painfully distinct. Drop her. Now.Ivan dropped Rash el. Hes right, Lily said coolly. Theyre not for you, Ivan, and they have to be in perfect shape.Ivan muttered something sullen and Rashel heard footsteps moving away. She lay and listened to herheart slowly calming.Im going to get some sleep, Quinn said, sounding flat and dull.See you Tuesday, lily said.Tuesday, Rashel thought. Great. Its going to be a very long two days.They were the most boring two days of her life. She got to know every corner of the smallglass-windowed office. The windows were a problem, since she was never absolutely sure if Lily or Ivanwere outside one of them, standing in the warehouse proper and looking through. She listened carefullyfor the warehouse doors, froze instantly at any suspicious sound, and trusted to luck.Daphne woke up Monday morning. Rashel had her neck twisted aslant and was staring through theoffice glass up at the one tiny window set high in the warehouse wall. Just as it turned gray with dawn,Daphne sat up and screamed.Sh Its all right Yo ure here in the warehouse with me.Rashel?Yeah. We made it. And Im glad youre awake.Are we alone?More or less, Rashel said. There are two other girls, but theyre both hypnotized. Youll see when itgets lighter.Daphne let out her breath. Wow we did it. Thats great. So how come Im so completely and perfectlyterrified?Because youre a smart girl, Rashel said grimly. Just wait until Tuesday when they take us out.Take us out where?Thats the question.

Customer Satisfaction in Banking Essay

IntroductionAiming for the customer satisfaction is the most ch completelyenging task in every organization. Through the satisfied customers, a firm an comfortably measure the effectiveness of the business, its potential and position in the industries, and the argonas that are needed to polish and improve. Keeping the trust of a customer is non an overnight miracle solely with full of patience and bountiful of effort.Background and Problem StatementThe products and service that are sold in the most favorable prices can be an sign step of the firm in obtaining the trust and be included in the top list of the customers. However, because of the tight competition of various services, particularly in banks, the erudition of the customers and potential customers are also divided jibe to the services that they want to achieve. In addition, the impact of the economic problems and financial crunches among the financial institutions creates a great contest in the banks. With all the cha llenges that are ahead on the banks, how will they gather the customer satisfaction which is the same focus of the other competing banking institutions?Research Aim and ObjectivesThe amaze of the study is to determine the satisfaction on the services and products delivered by the banks towards their customers to attract other potential customer. There are three objectives that can be the counselling of the undertakeer/s in reaching for their goal and, in also, measuring the impact of customer satisfaction to their effectiveness in the market. First objective is to name the various strategies placed by the banks to achieve the customer satisfaction. Second is to determine the extent of those strategies to eliminate or at least minimize the impact of shield and reluctance of the customers towards the banks offered products and services. And third is to discover the level of satisfaction from the existing customers that can contribute in the success and continuous performance of the banks. books ReviewFinding for the loyal customers is a great opportunity for the various firms and enterprises, for the corporate leaders believe that through them, thefirms can continue its business cycle. In army to keep the loyal customers, the organization should first attempt to discover the ways to satisfy the customers. Customer satisfaction is an applied term that determines on how products and services supplied by a company meet or surpass customer expectation. It is an essential tool to see the key performance indicator within business. In banking industry, being competitive is already a given factor. Customers expect that banks should be strong enough even if there are uncertainties in the country, most curiously in the financial stream.In the long run, the customer satisfaction can be the key element of the organization to prepare another strategy (Gitman and McDaniel, 2005). each businesss mission is making the customers as their first priority. In accordance to this, the business must fill or serve the satisfaction of their customers according to what preferences that the market is demanding for. In the banking industry, there is a suggested conceptualized model of satisfaction in terms of the business-to-business level. With the aid of the path analysis, corporate customer satisfaction can be determined in the earliest time with regards to the equity, and expectations of customers (Armstrong and Seng, 2000 Hackl and Westlund, 2000). Catching the attention of the customers is the first impression of the banks in terms of promotion.However, if the banks continuously deliver the satisfaction towards to their customers, the firms will not only obtaining success but also the continuing promotion of benefits for their ingest customers. The most desirable outcome that the customers can gain is the improvement on their run into in banking services and products and identify that there is an increase performance. On the other hand, the firm can enjoy the benefits of minimization of the business uncertainty, maximization of profit margins and sweetener of productivity reduce on expenses, and optimization on resource deployment (Hansemark and Albinsson, 2004). mannerological analysisThe suggested method in the study is the use of survey and interview as the base strategy to obtain the needed information. Through the combination of survey and interview, the current position of the bank in the society can be determined. For the first wait on of the investigation, the survey will be conducted among the population of the customers. The first 100 customers will be the participants and through the help of the Likert Scale, the look intoer/s can view the stir of the banks services and products on their customers. At the second phase of the study, the interview will be conducted among the five managers of the bank. The interview has a purpose to accredit the various strategies and their strong points to attrRead more http//ivyth esis.typepad.com/term_paper_topics/2010/06/ look for-proposal-on17.htmlixzz3AGEqDr4WWriting the Research ProposalExpression of InterestResearch Team / CollaborationsResearch GuidelinesResearch Proposal stepExamples of Research ProposalsGood WritingInterviewsResearch Proposal StepsStep 1 The TitleNaming your search is an important part of the enquiry proposal. It should specialise the user (In 25 words or less) what you guess to research and how you determine to do it. You may also wish to give your research project some(prenominal) a Mori and English title. The choice is up to you, as long as your title is relevant to the research question.Step 2 The AbstractYour research proposal in its sinlessty may be anywhere between 5,000 to 25,000 words in length. So it is important that you give a summary of the entire document. This summary is known as the abstract, and should demonstrate to the reader the most important parts of each of the sections of the research proposal in around 200 words. It is frequently useful to write the abstract last, after the rest of the research proposal has been written and fully thought out.Step 3 Aims and ObjectivesIn this section you should enlarge on the title of your research project toarticulate in full detail the aims and objectives of your research. You should be able to provide a detailed description of the research question, the purpose of the research, and a description of your approach (methodology and method) to the research. Included in this section should be discussion around the research problem that you intend to answer or investigate, your hypothesis, the parameters of the research i.e. what you intend to include within the research, and what you intend to leave out.Step 4 BackgroundThis section should provide detail about the background to the research question. In this section you will need to demonstrate an studying of the existing literary productions and research studies within the area of your proposed research topic. This is to assist the reader to understand the significance of your research, and where it fits within the existing body of knowledge. The background section is a significant portion of your proposal and therefore should be an extensive review of the literature related to your topic (see literature review).You should be able to discuss what the existing literature is about and highlight any gaps, issues or contentions that arise. You also need to be able to show where your research fits within this literature and enter into discussions on issues that relate to your research question. The point of this background section is to demonstrate to the reader your sympathy and knowledge of the research area, as well as the contribution that your research project will make to the existing research and knowledge.Step 5 Methodology and MethodIn this section of the proposal you will need to demonstrate how you intend to go about investigating the research question. The methodol ogy generally refers to the speculation to be used to justify the use of the particular research methods that you are choosing to use. You may use more than one methodology to inform your method of research. The method describes the way you intend to investigate the question, such as a questionnaire, a hui, in-depth individual interviews, focus group interviews, a wnanga, a survey and so forth. Kaupapa Mori is a methodology, that also gives rise to and guides research methods. In this section you will need to give a brief overview of Kaupapa Mori theory and/or theories, why you have chosen to use this methodology and how your research question fits within thismethodological framework.If you are using more than one methodology then you will need to demonstrate why you have chosen to use another methodology alongside Kaupapa Mori, and how it is relevant to the aims and objectives of your research. You should also discuss the different methods you intend to use in full detail, and pro vide justification as to why you have chosen to use these methods. It is also helpful to discuss how many participants you intend to involve in your research, how you intend to find or approach participants, and how they will be used in your study.Step 6 Schedule and TimelineYou need to be able to demonstrate that your research is possible within a given timeframe. You may be able to define your own timeframe, or the institution for which you are writing a proposal may have a set timeframe that you will need to work within. Either way, it is important that you are able to game the intended progress of the project from start to finish. If you intend to produce any outputs, reports, findings then they should be inserted into this schedule.Step 7 Ethical ApprovalSome institutions ask that any research involving interaction with human participants get acclaim from honorable advisory committees or boards. This ethical approval is sought to ensure that the researcher conducts research in a manner that is respectful to the participants and other human beings that may be influenced by the research process. It is important that you seek out what ethical approval is required within your area of research. You may need to seek approval from more than one advisory committee depending on the institutional, financial and disciplinary context. Applications for ethical approval are obtained directly from the ethical committees themselves.Ethical considerations is a key part of conducing Kaupapa Mori research. Understanding research ethics will impact on all aspects of your research, in particular, how you engage with communities to conduct your research and disseminate your research findings. Mori community research organizations are also beginning to develop their own research ethics guidelines to assist both the researchers and participants to be culturally safe during the research process. In the ethical approval section, it is important to outline who you intend to seek ethical approval from, and/orwhen ethical approval was granted and for what period of time.Step 8 ResourcesThis section demonstrates to the reader that you are both suitable and fit of carrying out the proposed research. You will need to discuss what resources you have at your disposal that makes it possible for you to carry out this research. For example, physical resources (such as research instruments), personal resources (such as knowledge of the discipline, area or community under study), as well as any other resources that you have as a researcher (or research team) that will enable you to carry out the research from beginning through to completion. You may also need to highlight what resources you still require in order to complete the research, and also discuss how you intend to go about acquiring these resources (i.e. through funding, through research collaborations etc.)Step 9 BudgetNot all research proposal require a calculate (such as thesis proposals for academic ins titutions), however if you intend to apply for funding for research it is important that you are able to show how much money you require, and justify the amount asked for. The way to justify the amount you are asking for is to provide a detailed budget outlining what expenses you predict you will incur in conducting the research. Exactly where and how money will be spent will differ from project to project, and the size of the budget should polish the size of the research project. Some of the main expenses that may be included in any budget could be researchers time, human resources (such as other research assistants, transcribers, advisory board members), technical equipment (Dictaphones, transcribers, computer hardware and software etc), stationary, koha and others.

American Life During & After the Cold War

American livelihood during and after the cold war American life in the cold war How was it? I will start off by telling you why the cold war is called the cold war. The term Cold war is used to describe the alliance between America and the Soviet Union after world war two from 1945 to 1980. Neither side ever fought the some other because the consequences would be too appalling. Although they did advertise for their beliefs using client states who fought for their beliefs on their behalf.The Cold contend was to dominate international affairs for decades and numerous major problems occurred standardised the Cuban Missile Crisis, Vietnam, Hungary and the Berlin Wall being only when some. For many the growth in weapons of mass destruction was the to the highest degree worrying issue. This was a huge and one of the biggest worries of the American people along with many others. Although the American life was full of worries and tribulations during these time, there was also major cultural, societal and economic changes for the better to.The Cold War touched many aspects of American social and cultural life, from the polished rights movement to survivalism, from Hollywood to the universities. The civil rights movement of the cold war where very interesting. The Cold War added some push to the Civil Rights Movement. . As a result of this, the African Americans came together with the some of the whites in the United States to protest against racisim that was real in the US. For quite some time during the world war, a few African Americans had united to fight for equal rights aswell but did not do so well.After the world war, quite a number of the civil rights movements came into the brilliance though. A significant period in the civil rights movements occurred between the years 1950s and 1960s when strong civil rights groups were formed and Martin Luther king Junior became the doubtfulness of these civil rights pressure groups. This movement and many like it had a lot of influence on America and how they lead to an improved approval of constitutional rights. however though the government was trying to silence the anti racism protesters leaving outside America.Could Cold War Have Been Avoided?America tried to look like they where all to perfect at home. President Truman felt that as a result of the cold war that was intense between the US and the Soviet Union, it was in-chief(postnominal) that social increases were made in order to put the US at an advantage in this battle. As a result of this, the presidents committee on civil rights was formed this policy looked over the need to tackle the civil rights issues in the country since it was seriously snooping with the countrys international relations and appearance.The U. S. was declaring its democracy to be the best and most effective way of running a country and was claiming and trying to show to the world that Communism reduced human rights and individual freedoms. The irony was th at in the U. S. , condescension our so called ideal form of government, these rights and freedoms were being denied to American citizens right at home , most particularly African Americans. This obviously did not go unmarked by the higher ups in the government or by African American leaders.It made for an uncomfortable hypocrisy throughout the Cold War, and was used as an arguing point by some leaders of the Civil Rights Movements. It was rather absurd to have the United States trying to shape discrimination in the other countries while it could not handle the discrimination within its own walls But it makes more sense. America did not just randomly decide to be nicer to shocking people in the 1960s, instead of the 1920s or the 1890s. Instead, it ended segregation because not doing so would badly damage the fight against communism.Civil Rights was therefore not just the right thing to do, but also vitally important to the national interest. Saying all of this is not to talk bad a bout the accomplishments of the Civil Rights movement, or to ignore the fearlessness of its leaders. Civil Rights was probably the best thing that happened to the United States during and after the cold war. It fundamentally changed the country from a system based upon strong-arm to what it is today. The American natural survivalism during the cold war was pure instinct. There was always controversy with nuclear warfare.There is the morality of using nuclear weapons. They were many scared for their life during the cold war. They knew if either the Soviet or U. S. made a wrong move toward the other, they would be wiped out. After the Soviet Union exploded its first nuclear bomb in 1949, the American public was understandably nervous. They were aware of the destruction that individual atomic bombs did to the Japanese cities of Hiroshima and Nagasaki. (Boyer 145) But the general public did not retire a lot yet about the risks of radiation and fallout.One of their methods was to invol ve schools. Teachers in selected cities were encouraged to conduct air raid drills where they would suddenly yell, Drop and students would need to rest down under their desks with their hands over or around their heads and necks. Some schools even distributed metal dog tags, like the ones worn by World War II soldiers, so that the bodies of students could be identified after an attack. Many of the people where skeptics of spies. Russian spies to be more specific. In the 1950s, the U. S. was a scary place.Many people were positive(p) that a Communist plot to overthrow the government was about to happen and saw conspiracies in every side they turned or looked. As oft terrible fears that where going on at the time, there was still time for fun and games. Escapes from the humble bow. American movies represented a lot of truths , scares and fiction of the American life. Or in other words presents films that reflect the anxieties, values, and beliefs of Cold War culture. Hollywood was often a target of the bad Americans because of the diversity of ideas expressed through movies and television.Movie actors that starred in films that were not within the norms of traditional American life were said to be Communist sympathesizers who were attempting to brainwash Americans through propagandists movies. Producers crafted movies with tolerant audience appeal. A lot of the movies where about A menace lurks beneath a tranquil surface. ( boyer 133). I believe this is where the big part of people face over there shoulder or not trusting a lot of people came from. A propaganda fear the movies put into the American culture.

Edward Mandell House Essay

Edward Mandell House (1858-1938) was a United States statesman and influential adviser of President Woodrow Wilson. House was born in Houston, Texas. His get under ones skin was a banker. After attending Cornell University, he managed his inherited cotton plantations after his father has died and entered Texas politics due to his acquired wealth from his father. He was often called Colonel House because he held the rank of colonel on the staff of the governor of Texas. In 1912, Edward House played a major role in the nomination and election of Wilson to the presidency.As a personal representative of Wilson, Edward House tried to arrange peace negotiations in the early days of World War I. After the United States entered the war, he conferred with confederative statesmen on war aims and strategy. Edward House helped draw up Wilsons Fourteen Points and the covenant of the League of Nations. He was a delegate to the Paris of Peace conclave in 1919. Edward Houses friendship with Wilson ended after he unsuccessfully urged the President to revise the Treaty of Versailles in order to secure its verification by the United States Senate.

Ethnic Drinking Subcultures Essay

Says Cultures have been equal to integrate drinking into a religious and symbolic context. Irish tend to have a sobering drinking problem with drinking Jews and Italians do not. There are two psychological explanations to be raise for alcoholism-cultural and psychological. In a culture in which the demands for male turn outiveness are highschool and there is low support for assertiveness in the male role, the author argues that drinking increases in men at least. The author also discuss the influence of drinking socialization on drinking patterns. Does It provides the background knowledge required to take the contents of the book.It introduces the proposition through specialized, concrete and qualitative premises. Chapter Three (Page 36-52) Says Different cultures are evaluated on the he characteristics of power and support. The Irish and Italians are high on power and support, while the Swedes and Jews are low. Italians and Jews are high on support than are Irish and Swede s. On this basis, it can expected that the groups would rank themselves in ground of alcohol consumption in the following order irish, Swedes, Italians, Jews. Thus, there is a striking difference in the drinking environment of each drinking group.Does It provides reasons in support of the proposition. It provides concrete and qualitative examples. It also provides some(prenominal) descriptive examples and qualitative evidence. Chapter Six (Page 83-89) Says The chapter examines whether the distinct ethnic groups may have different addiction subcultures. The Irish may drink more because they have an oral dependency subculture. While various groups do not differ enormously in their adolescent years in their levels of drug consumption, young people from the different groups seem to find their way into peer-group environments where the propensity to abuse alcohol and drugs is high.Does It provides several specialized and concrete interrogation findings. It introduces several impl ications of the proposition. Chapter Eight (Page 95-101) Says There are different drinking subcultures among ethnic groups studied, which influence the drinking air and ones propensity to have drinking problems. These cultures are remarkably durable, persisting across generations. Does It provides a conclusion for the book, and highlights the most important facts related to drinking and ethnicity.

Interview with an Asian American Woman

interview with an Asian the Statesn Woman The Long Journey Towards The American Dream The Vietnam War ended in 1975, which caused many Vietnamese community to be driven out of their homes and immigrate to America, seeking a effective life away from the affects of war and political turmoil (Ojeda-Kimbrough Lecture June 7, 2012). My family was a part of these refugees searching for a way out. I interviewed my start, Huong Carter who was born and raised in Vietnam and came to the U. S. with the embolden wave of immigrants after the war had ended.The second wave of immigrants, including my family, could not speak English very well and traveled by sauce ride, which was one of the just about dangerous ways of travel during this while (Ojeda-Kimbrough Lecture June 7, 2012). With the threat of pirates, theft, illness, and drowning, my family faced these dangers in order to pass water their freedom. Analysis of interview My m new(prenominal) mat frustrated finishedout the interview , trying to get her point across provided maybe couldnt find the right langu grow.She desireed to confuse sure that I knew everything that happened was because of how venturesome my granddad had been to leave absolutely everything he had fixed his whole life for behind just to keep my mother and her siblings safe and provide a brighter and safer future for them. I was trying to focus on how she mat up during these times, and how she felt about being Asian in a predominantly White culture in America. The issues that we had intimate in lectures did come up, but she didnt want to focus on that.She wanted to focus on how hard her father had worked, and how hard each of them had to work, in school mean solar day and in their jobs so that they could succeed in America where they had freedom and were safe from war. They saw coming to America as a great dodge from the dangers of the political turmoil in Vietnam and worked hard every single day to obtain better jobs, a good dea l silver, and a decent and safe future for their children. The interview gave me a better insight of how the boat people traveled and what kinds of dangers they faced, as well as the challenges faced absorbing life in America without richly understanding the language and culture.Early Life For some people, life was easy and comfortable in Vietnam. Huong was brought up in a wealthy family with four other siblings and had a maid and a chauffeur. As kids they didnt go through to do too much to admirer around the house and usually got what they wanted. Her father was a assembly line man, and owned his own business. They lived in a big house an hour outside of Saigon in siemens Vietnam. Huong and her four siblings went to a nice public school in the area, and attended private littleons in mathematics and English. However the war brought on hard enchants for everyone.The effects of the war and the bombings happening all around where Huongs family lived do her father decide it was time to leave. With it being much safer to live in the city, Saigon was their first choice, and the whole family make the move into Saigon. The Long Journey to America subsequently the war, the commies took over Vietnam. In my mothers words they brain washed children into believing in their way of communist life. The government started recruiting children to test out the exploit fields from the war for any remaining mines.Huongs oldest sibling ended up on this list, and it was at this time when their father decided it was time to leave Vietnam. He did not believe in the communist theory and wanted his children to grow up in a safe, free environment. Of course he knew that this meant he would endure to give up everything he had worked for in Vietnam, and he knew the difficulties involved in moving to America, but after the communists won the war, their normal way of living was over. Huongs family started their travels to America with the second wave of immigrants or the boat peopl e (Ojeda-Kimbrough Lecture June 7, 2012).Her father had decided to give up everything they had in Vietnam to move to a safer place for his family, and approximately of all he wanted freedom. The proper legal papers were signed and their cousins in Georgia, USA who had immigrated earlier were their sponsors. They gave all of their money to guarantee space on the boat that would take them to America, and they had to dedicate with gold bars. The money used was just passage out of Vietnam they had no idea where they were headed to. They were also told that it was a passenger ship, but it was in fact a freight ship.The government had lied and misled them, took all of their money in gold bars to further send them as far as Hong Kong. The boat force back was long and treacherous. Luckily my mothers family had paid to get onto one of the bigger boats, meaning it was less likely that they would be attacked by pirates on their journey. What they did endure was extremely cramped conditions and rough seas. For freight ship that could earn held maybe 1000 people, 3000 people were squeezed onto this ship. Their journey to Hong Kong took about one month. During this time, people would commit suicide, become flat from sickness, or starve.The captain of the ship ordered people to toss over their only possessions and the food they had brought in fear of capsizing the boat during storms. After this, some people would try and steal food from their neighbors. When the boat reached Hong Kong, the government there wanted to send them back to Vietnam. They were not supposed to be there, and they surely didnt want to take them in. After a month of consideration and more waiting on the boat for the passengers, a camp was set up by the harbor for these thousands of passengers after their long travel on the sea.In this camp, my mother and her family would stay in Hong Kong for an additional 8 months before going to America. For her family of seven, they were inclined one pass bed to share. Conditions at the camp were as cramped as on the ship, and very dirty. The refugees would be given over rice and water every day for food, which they had to line up for. However, they were exited to get small jobs outside of the camp, so my mother, all of her siblings and her parents would get these jobs so that their family could save enough money to buy a little unneeded food. After doing even more legal work and consulting with their relatives and sponsors in the U.S. , my mother and the rest of her family all finally got to leave Hong Kong, straight for America. The American Dream My mother arrived in Georgia, USA in 1979, at age 17. She left all her friends and family in Vietnam and the comforts of their old home. She was always so excited to go to America because everyone would talk about this rich land and when they finally got here, it was very overwhelming. At first she was confused. What my mother tack in America was not what she expected. There was a lot m ore poverty and not at all like she had dreamed.Here they were immediately say into high school. Her father held back his children in school to allow them to catch up and make up for the year they had missed. He did this, so that his children would also have a chance to catch up on their English language skills, and do well in school. Their program line was a priority and he wanted them to do their best. The language was the hardest part of coming to America, everything was new and unfamiliar. They only stayed in Georgia for two months before my grandfather contacted some of his old neighbors from Vietnam who were now living in California.He didnt like the weather in Georgia and felt California would probably be a better fit for him. So after only a few months, my mother finally got to California. The children were put back into high school immediately however times were tough for my mother and her siblings. Their high school consisted of mostly white American, Hispanic and Africa n American children. Her English was not very good at this point, so it was hard communicating with other kids, and socializing. Everywhere she went, she had a dictionary with her. She took beginners English path, where it consisted mostly of Hispanics.This class she felt was the nicest because she was with other kids who, like herself, could not speak the main language very well, and had difficulties expressing themselves. Luckily my grandfathers old neighbor had a daughter, Phuong, attending the same high school, who became friends with my mother and her siblings. Phuong helped make them to make friends and understand American society and culture a little easier. Phuong had been in California much long-acting than my mother, having come over with the first wave of immigrants. Her English was much better, and she already had a small nigh group of friends.Huong didnt have a long high school career, and she often felt isolated, and alienate from other kids. She would be ignored b ecause they knew that she didnt speak English very well and didnt want to bother. She was the only Asian besides her siblings and always felt different from everyone else. Going into stores, the clerks would follow her around because they ruling she would steal something. Huong felt cheated from having a real high school experience. She never got to go to prom or buy a year book because their family didnt have enough money.She also felt she didnt pass on as much as she could have with her grades due to the language barrier, even when she would spend most of her time studying instead of making friends. However, she sleek over obtained As and Bs through her hard work and perseverance, but was disappointed as she always had straight As in Vietnam. So she never felt like she was achieving as much as she potentially could. She was too brisk trying to understand what everything was. College Getting into college was Huongs and her siblings first priority.Most of the children actually g ot scholarships, and financial aid to help finance their college funds. Even though, Huong was actually embarrassed to ask for financial aid and have social welfare and food stamps, it was the only way to attend college, and further her education. By this point in their lives, college was much easier because they silent the English language a lot better and there were more Asians in college than there were in high school. My mother got a job in the Financial Aid office at her college to help support her family.Her family was still struggling to make ends meet, so everyone had to work. Huong felt frustrated sometimes with her life, she wanted to accomplish as much as she could, but also had to help pay the bills for her family and work. Life was easy in Vietnam with their maids and chauffeurs, and here they had to work hard for everything they had. They lived in a small apartment and took the bus to school because they couldnt afford a car. Everyone in the family had part time jobs , and would work and study hard every day to help better their careers and education.My mother felt she would study even harder than everyone else because of the language barrier. She had no time to company or date, or to buy nice things, because their lives only consisted of work and studying. Towards the end of her college life, my mother was hired as a data entry clerk with a local Real Estate company. She always felt like she was being treated nice, but maybe not necessarily equally. Management would yell at Huong for mistakes that were not her fault. She was never trained for the job, and was expected to do things that she needed training for.She felt that she wasnt given any respect what so ever, and had to try her hardest to lwee-wee from her mistakes when they were yelling at her. Despite the disrespect and the yelling, she managed to earn a promotion to Assistant Controller with a raise from all her hard work. Huong didnt have a lot of friends in the work place, but was alw ays nice to everyone and tried to get to exist each colleague. When my mother met my father Jeff in college, things became easier for her. Jeff was from England, and also immigrated to California. He came from a poor family, and also had to work hard to provide for his family and help pay the bills.With all of the things they had in common, Huong felt like she could relate to mortal else, and he helped her understand more about American society. He would help her with her homework and her English. With this, life became much easier for Huong, because she understood a lot more about the American way of life. With the extra help, she had more time to go out, have fun and do things that Americans do, like going to the movies, dancing, and eating out. Life Now After being here for 33 years my mother is comfortable with life in America. She never got to go back and visit Vietnam yet, but she wants to when life isnt so busy.She still misses the food, the culture, and her family in Vietn am, but not only is she living easily, her parents and all of her siblings are also living comfortably in California now. Her parents have a small house in Garden Grove, the center of the Vietnamese community, where they have retired next to other Vietnamese people. She realizes now just how much her father had given up when bringing his family to America, but she knows it had to be done, for their safety and their freedom. She is more than grateful of her fathers decisions, because she got to live in a free pastoral and become a citizen.The main thing is they got to come to a country where there is no war. Her holy family still keeps close to each other by calling one another often, even the relatives still in Vietnam, and they have many family gatherings throughout the year for holidays, birthdays, and also to celebrate Vietnamese traditions. They keep up with their culture, and how they prepare their food, and when they are all together they still primarily speak the Vietnamese language. Their old customs duty and traditions are important to everyone in the family.

Colonization in Annie John Essay

Martha Lee ENG 92W 4/13/10 In Annie John, the lasting effects of Antiguas colonization are reflected through Kincaid fiting her knowledge experiences with those of the West Indian colonies where she has lived. In, Columbus in Chains, the issues of Antiguan colonialism and postcolonial culture are apparent in the text, start-off with Annies discussion of the history of slavery in Antigua through Ruth. l could see how Ruth mat from looking at her face. Her ancestors had been the masters, while ours had been the salves. She had such a lot to be ashamed of, and by cosmos with us e very day she was always eing reminded (Kincaid 76).Annie believes that Ruth possesses an innate sense of guilt because foul people were once enslaved by white and everyone knew. She pities Ruth knowing that she knows less about the West Indies than them. by dint of the interaction of these two girls, Kincaid provides an individualized perspective upon the dynamics of life in a colonial state. Annie to a fault briefly comments on the irony of colonization, considering that, all of us celebrated Queen Victorias birthday, moreover we, the descendants of slaves, knew quite well what had really happened (Kincaid 76).The Antiguan children still celebrate even when they are witting that the British once enslaved them. Annie continues on the topic of colonization as she contemplates Columbus who returned to Spain imprisoned in chains. great power Ferdinand and Queen Isabella had sent Columbus back to Spain fettered in chains attached to the bottom of the ship. How I love this pictureto see the usually triumphant Columbus, brought so low, seated at the bottom of a ride Just watching things go by (Kincaid 78). Annie enjoys seeing Columbus brought so low because he returned to Spain in the way that slaves were sent to the Americas.The phrase, the great man can go nowhere (Kincaid 78) resonates so strongly in her mind that she writes it out with her fountain pen (Kincaid 78). This act prov es to be a heinous crime, that after the husking by her teacher, girl Edwards, her whole face was on fire. Her eyes were bulging out of her head (Kincaid 81). Miss Edwards is a representation of the English social order and has defined herself according to the rules of this order. Annies action against the discoverer of Antiguas honor is against Miss Edwardss system of belief so she refers to Annies action as blasphemous. (Kincaid 82). Because Columbuss importance is essential to the colonial system, Annies act not only criticizes him, nevertheless also subverts the whole dominant colonial order. For this reason, Miss Edwards sees to it that Annie must be punished. Kincaids experiences clearly parallel the experiences of Antigua and its colonization by its British protectorate. They are reflective of her own memories and feelings towards Antiguas colonization, and through Annie Johns Journey, gives insight into how a once controlled culture seeks its independence.

Customer services at Tesco Essay

Methods employ by Tesco to supervise if true client dish up is taking place.If Tescos deal how keen or bad their client champion is therefore they sens work amendments where appropriate. Since they argon in much(prenominal) a competitive market they must monitor regularly and act fast on any liaison which claims improving. Tescos is such(prenominal) a big c all(prenominal)er- fall appear it result be hard to monitor the guest redevelopment in all the stores, plainly an easy and efficient way of doing this is to drop conundrum discoverpers. This is basically when a researcher is paid to act as a normal node and just stock class round the store, expression for any improvements and commenting on what is good. The employers working at the store do non know who the arcanum shopper is so results atomic number 18 accurate.This image of monitoring is through in e actually store of Tescos, and is a good way to be rag feed foul on how well or bad their nod e swear out is. If Tescos know where the cracks atomic number 18 in their customer service then they can mend it, so knowing what can be improved is vital. A mystery shopper can nonify Tescos about the following How they be greeted by module How promptly they atomic number 18 dealt with The knowledge of the faculty The staves selling skills The appearance of the branch The pure t matchless of facilities Hygiene standardsSince Tescos deal with a wide range of customers they can choose different types of mystery shoppers, which can improve accuracy of results and a perspective from different types of customers making the results less bias. For example they convey a mystery shopper acting as a m other with children, the mother then can suit the baby changing facilities and other service provided by Tescos for people motorcarrying babies. They would excessively accustom a disabled mystery shopper, who will test the disabled facilities such as the toilet, and they can know i f argonas be not as accessible to the disabled. The mystery shopper can handlewise point out which member of staff shows good thoughtfulness and those who entert c ar less. Tescos can then act on the members of staff who do well by perhaps, praising them, and try to make the members who are not so interested in the job care more, or make a decision to let them go. other way Tescos monitor their customer service is to ask random customers to fill in a quick questionnaire, which can give customers to voice theiropinion on the store.Tescos as a freehanded organization offices the indicateion boxes both for staffs and customers in their stores, forms or cards are often provided for staffs at the stores mobile canteen or restaurant while suggestion boxes are usually lay on the shop tale for the customers to fill out, with this tescos can allow staffs and customers make suggestions on how to improve their service.Tesco randomly call customers who in one occasion or the other has had problems with Tescos either through refund processes or returns on damaged goods. Tesco will call up these customers to know how effectively they where dealt with and how they are stayting on with their product. With this Tesco will know what criteria to improve on.The easiest and quickest way tescos use is by confronting the customers while shopping, they ask questions offer how well do you view we are doing in dealing with customers? This is usually done in a few(prenominal) selected Tesco stores dependant on management and cultural style of the store.Focus groups is a validation which tescos seldom use, this is usually done where feed abide is obtained from a small group of people usually consisting of 10-15 people, discussing about products and being asked for nurture about Tescos customer work.E5 report node services report tescos supermarket plcTo Graham Murray (Store Manager)From Tayo Oyelaran understand 25/02/2006Suggestions on how Tescos Roneo corner mightine ss improve its customer servicesHaving investigated your company I am suggesting ideas that needs improving on customer service and I am difference to doing an evaluation too. With the research I clear done Tescos customer service is not that bad. provided still I suggest they can make some improvements in a number of issues such as* availability of goods and service* speed of delivery* exchange and refund* Access to make.* Check out and trolleysExchange and refundsTescos does Exchanges and refunds on goods that are faulty after purchase. Tesco has a clear policy on returned items, so that customer services do not frequently get to ask their boss for tending or clarification. Tescos will accept any goods patronise within a limited period, providing the customer has kept the receipt, and will refund the money. Tescos does not clearly informs the refund policy to a customer at the time of a purchase is made, and the importance of limiting the receipt should be stressed, this is quit a bad way for Tescos to show that they care about the customer by announceing them what they should keep after shopping at Tescos. Tescos can improve this by making sure to tell customers to keep their receipt incase any problem occurs with it and that it can only be returned within 28days of purchase. recreate of deliveryTescos delivering service is quit good because you could buy your shopping over the internet and puzzle your purchase be delivered within a day or twobut the bad thing about Tescos delivery is that they do not keep to delivery time usually detain up to a day this shouldnt be so when you aim companies homogeneous e.g. Iceland and Safeways competing against you. As well as Tescos knows that no customer wants to purchases a large, heavy item and then happen upons out that Tescos dont do no delivery the customer may decide the whole transaction is too much trouble and go elsewhere. Delivery time could be improved bt having the make up and appropriate I. T system which ascertains accurate timing and delivery of goods and services to your customers.Availability of goods and servicesThe availability of goods is always excellent at Tescos because the company. You virtually find what your looking for when you enter your store, but I weakness in this is that nearly of the time you usually run low stock which isnt very good for example a customer might need more than whats placed on the shelve. This will hinder he/she from purchasing your product, this could arrest little effect on your profit, so my suggestion to this is to improve or train your stock controllers more often to know the exact heart and soul to be stocked and when the shelves should be filled up again if you have low stock.Access to the building and servicesTescos has a few types of access to their stores e.g.* car park, this will attract more customers to shop at Tesco because they would not have to worry about where to park when they arrive there but not all the time there are spaces to park your car this is because some people park their car so they could shop around the local area for Tesco to overcome this problem they should issue a fine when you go in their to park your car and the ticket should be only for two hours or less.* Lifts, are very important to because most car parks are two floor so customers could befool their shopping easier up to the second floor. Disable people could use it too it they cant pass up stairs* Caf coffee shop, after shopping some of the customers are going away to a chomp tired so they might go in to the caf to have a cup of coffee. I observe on entering your store you had only a few customers at the caf so Ill suggest you could do an spell (if you spend over 20 you could get a free cup of coffee)* Children pen, for lively mothers shopping they could leave their children in a little area with a few trusted adults looking after them while you as a customer could shop more easier and quicker.* Toilets, is could be a good way for customer to stay longer at Tesco because they could spend more money.Checkouts and trolleys.A way in which they can improve customer service is to improve checkout times, which is the customers main problem with your store. They should ensure they have more tills opened for their customers so customers will be happy to shop at Roneo corner. more(prenominal) trolleys is needed too because people that come to shop on the weekend are probably going to buy one weeks shopping so I dont think a basketball hoop would be enough, that could explain why there are a dole out of spare baskets around to use during theses times. So Ill suggest you have more trolleys especially during the weekendsFor good customer service a company must provide the customer with its utmost attention, which is what you do. The staffs at your store are very attentive towards the customers, and ask for assistance if a person looks lost or looks like they need avail.Also to improve customer service in your store members of staff can befriend customers by helping time-worn people carry their bags. Your store can excessively hire staff at checkouts to help customers syndicate their items in the bags.The Mystery Shopping Programme is a key tool for stores to use to improve the service they offer to customers. Using a range of research tools to find out about customer mirth is important to your store, Ill suggest you use this method very often as it will help you to know your weakness in dealing with customers. For example, different Mystery Shoppers will visit stores over a period of time and the results will be compared. In addition the results of customer surveys can be compared and contrasted with the results provided by Mystery Shopper Reports. Using these results your store could analyze what went wrong with their customer service and correct them either by study their staffs more or providing more facilities to improve their customer service.Effect of my recom mendation to your companyHaving done all this your store will have a very massive number of customers coming bum to shop at your store because of having friendly and good customer service, this will also increase the companies productiveness and Popularity. Complaint made about your store will also be lessen. Tescos profit, market partake in will also increase and good customer services will be recognized at tescos.What happens if these recommendations are ignored?First of all you will lose more customers if you fail to pick up some of my recommendation, of which without customers core no business. Business builds to attract customers and make profits so they can break through and last long open. Customers are very important to every business especially to Tescos because Tescos believes that without their customers Tescos will not be here at the moment and will loss all their capital. All these will have negative effect on your stores profit, market pct and ability to survive with nearby competitors.E2Importance of good customer services and how it helps tescos achieve itsaims and bearingCustomer service is the whole activity of identifying customer needs in all their compl gagy, satisfying them fully, and holding them satisfied. Customers are people who buy products and services from other people.Tesco is committed to customer service. Customer service lies at the heart of our modern economy because we increasingly make choices on the basis of how we are served. Excellence in customer service can only be fully achieved by having an organisational culture and value system which places the customer at the heart of everything that an organisation and its people do. Tesco has embedded this culture of customer service by giving high priority to a customer service emphasis from top management right down to the operational team level.Good customer services will help tescos achive theirs aims and bearing by providing good reference services and good providi ng the necessary fertilities for the customers all these will increase tescos market share, its profit and its popularity in summary customers satisfaction equals a companies success.Skills and attributes need by tescos staff in order to deal with customers* Teamwork. This is an essential element of the effective functioning of any workforce. It relates to all functions of an organisation not just customer services.* Organisational skills.* Negotiation skills.* Communication skill. Staffs should be able to speak clearly to customers and exploitation polite phrases.* Dealing with complaints and learning how to calm a customer down.* Dealing with difficult customers who cannot be calmed down.* revolution skills.* They should have good product knowledge. Usually staffs ignorance and uncertainty cast the customer off. If a staff at Tesco does not know the answer to a question, he/she should be able to find someone who does.* display skills.* Selling skills.* Good mood and expression . Tescos staff should smile at customers this could make a difference.* universe flexible and good time management.Consumer security measure law and how Tesco abide with themTescos has a few effective constraints affecting the customer service because with out any good protection customer might not feel protected when buying good from Tesco. Tesco has to think abut the customers so on top of the legal protection that the law provides they are being kind by giving refunds when they dont have to.Here are a few legal obligations to its customers customers need to be protected when buying goods, if, for exemplify* Goods are damaged, broken or unusable Tesco has to give a refund if the product if faulty if they dont to customer could press charges on Tesco* Goods are not fit for the purpose for which they were bought for e.g. if a customer brought a DVD form Tesco and didnt work the customer has the right to bring it back and get an exchange or refund back.* The seller has describe d the goods inaccurately. e.g. If Tesco has described a C.D players barrage life to last 24 hours and dont the customer could get a refund back or exchange.Tesco would need to understand that customers can complain against these problems and the following laws protect them ** Sales of Goods act 1979 whizz of the most important motivates today is the Sale of Goods twists 1979. Since it was passed this has been amended three times by the Sale of Goods Acts (Amendment) Act 1994, the Sale and put up of Goods (Amendment) Act 1995. This covers the fundamental requirements of purchasers, i.e. that goods that Tescos PLC sell must be as described, this means that goods must conform to their description e.g. waterproof must mean the item dose not flight of satisfactory quality in relation to the price paid, the description, the age of the item fit for the purpose for which they are intended goods must carry out the purpose they are made for. Tesco usually issue refunds if they ha ve failed to meet the criteria, which also contributes to their success dealing with customers.* Food synthetic rubber Act, 1990-This is a wide-ranging law which strengthens and updates consumer protection in the food sector. This brought food sources, and implication farmers and growers, specifically under food guard duty legislation for the initial time. It made it an offence to sell food which is not of the nature or substance or quality demanded by the purchaser. Tesco follows this law very strictly for example Tescos Prohibits the sale of unfit or devalued food and also Tescos Controls the description of its , advertising and labeling of foods.* Consumer credit Act, 1974- this aims to protect the rights of consumers when they purchase goods on credit, such as hire purchase or credit sale agreements. For example, if a consumer purchases any product from Tescos PLC on credit the customer should be given a copy of any credit agreements into which they enter. It also ensures tha t only licensed credit brokers can provide credit.* Consumer protection Act, 1987- this law was introduced to bring the British in line with other European Community nations. it ensures that firms are liable for any damage which their defective goods might cause to consumers. For example if Tescos where supplying defective electrical equipment they would be liable for any injuries caused to consumers apply that equipment. It also seeks to outlaw misleading pricing, such as exaggerated claims relating to price reduction to gross revenue items.* Supply of goods and services Act, 1982-this seeks to protect users of services, ensuring services are of good quality and at reasonable rate. For example if Tescos advertise that their products are going to be of high quality and it turns out to be of low quality, i.e. if a consumer buys a belt and after two days of wearing it the product should start cracking or should tear. Tesco also abide with the law to ensure good customer services* Tra de description Act 1968 and 1972- this prohibits false or misleading descriptions of a products contents, effects or price. This affects packaging, advertising and promotional material. This is one of the key pieces of consumer protection legislation. Tescos follow this law by making sure that goods supplied to customers are not falsely described.Examples of good customer services that actual took place at tescosAn immemorial lady who is unsteady on her feet at times and uses a walking stick and avoids using stairs and escalator came back to tescos store because she left her walking stick behind. On a very busy weekend day below is the conversation that went between her and a sales assistant.Elderly fair sex hello I left my walking stick behind in your store somewhere I cannot rememberSales assistant ooh ok it was your walking stick it has been taking upstairs to the customer service help-point.Sales assistant do you mind if I help you go and get it upstairs.Elderly charwoman gi ve thanks Ill would be very grateful if you can help.Sales assistant Ok then just give me 1 minute Ill get you your walking stick.The sales assistant came back under 1minute with the elderly woman walking stick. The elderly woman thanked her for been helpful.In this scenario we can see the sales assistant was very helpful to the woman, she offered to get the walking stick without the elderly woman offering her to help. This is a very good example of customer services within tescos store.Example 2A barbarous customer comes into the store here is the conversation that went between the furious customer and a customer assistant at tescos store.Customer assistant may I help you sir. angry customer Yes, of course you can I bought this stereo 3 days ago from your store and on the second day it packed up, I discovered it wasnt working no more.Customer assistant ok sir thats alright I see what I can do about it. What rattling seems to be the problem that does it power on or it doesnt.Furio us customer I said the stereo isnt working no more how do you expect something that is working to come on. Please Im in a rush what do you want to do about it.Customers assistant that ok sir, Im very sorry about the stereo, can you kindly give me the faulty stereo and your receipt.Furious customer thats great here is my receipt.Customer assistant sir at tescos we usually offer a 7 days return policy so you have nothing to worry about. Would you like me to issue a refund, a replace or an flip stereo sir?Furious customer an ersatz stereo would be great, because having a replacement of the same stereo might have me coming back here with the same problem.Customer assistant thats no problem sir, come with me to see what alternate stereo you would like.In this scenario the customer assistant reacted in a very calm fashion which also cooled down the furious customers making him feel he was been listened to. And also the customer assistant also apologized to the furious customer which sh ows the customer assistant understood the feelings behind the complaints.Example 3A worried customer is wondering round the store here is the conversation that went between the worried customer and a non-food assistant at tescos.Non-food assistant hello you look worried is do you need any assistant at all.Worried customer thanks, yes I need your help do you have any idea where you put tour disposable plates, I have walked round the whole store but didnt get to find any. Can you help?Non-food assistant sure, come with me Ill take you there.Worried customer thanks a lot.Non-food assistant there you go here are the disposable, we have various options available, do you help with any other thing in the store.Worried customer no thanks I really appreciate it.Looking at this scenario we can see the non-food assistant generously took the customer to where the product was, he didnt described where it could be found, this shows good customer service he also asked if the customer need any othe r help which is also a way of demonstrating good customer service.C3Quality systems at TescoTesco products are continually monitored and tested for their quality and customer acceptability this is their product evaluation. Tesco staff and management procedures are also monitored to ensure that they maintain the highest standards this is quality assurance. Below are the quality systems which Tesco use in their yield process to add value.Total Quality Management (TQM) this is the most complete and complicated form of trading operations management. It is concerned with encouraging everyone in the workplace to think about quality in the business and use different management techniques within each department. Tesco does not prescribe any particular system of standards such as BS5750 or ISO9000. This is because they set their own standards through product specifications, detailed analytical specifications and codes of practice like preventing diseases from entering the food chain. Withi n the product process, they also expect their suppliers to have identify the critical points in the production process controls and premises by one of their technologists. However, if a supplier chooses to use BS5750 or ISO9000 as part of its discipline, they have no objection whatsoever. So therefore Tesco uses its very own quality standards to buzz off and sell its products.In terms of services, Tesco staffs are well skilful to deal with customers even in the most difficult moments when they are angry. They are always expected to be polite, smile when serving customers and also separate bye after serving them. To enforce this, they are regularly monitored by charabancs and supervisors and anybody not obeying the regulations faces disciplinary action.Tesco not only has well trained staff but also a whole lot of other things including free car parks with easy access for shoppers who have cars, free wide trolleys with special sit down for babies and young children, special tills for the disabled people which also decreases long queues, the supermarkets are well organized that a shopper can easily find what they are looking for and also the chances of getting lost around the places are very minimal, they have got staff always standing by to help, tight security with guards and CCTV cameras to maintain customer safety, some stores have free busses that customers can use, childrens play areas so that they dont get so bored, it has got online orders where customers make their orders and get free delivery to their door steps, shops are always open to make it more reliable for customers to shop, some stores are open twenty four hours a day and galore(postnominal) are adopting this idea, chairs around the place which customers can sit on when tired, free loyalty cards for customers who wish to sign up therefore saving on their shopping, Tesco not only provides western food but also ethnic foods to cater for the ethnic minorities, free scanners that shorten queues , special offers like buy one get one free, there is a variety of product s in the stores, more facilities including* Cafs.* flick processing. dg* Phone services.* Electric, books, music & video stores.* Petrol stations.C1 Questionnaire1. Who are your main customers?2. How do you train your staff?3. When do your staff get customer service training?4. Do you have health and safety regulations?5. Do you have a safety book?6. What have you done to reduce health and safety accidents?7. Do you have a customer complaints book?8. Who deals with the complaints?9. How many another(prenominal) complaints have you had?10. Do you have a customer service desk?11. How do you check if your Customer services methods are working12. How do you monitor customer services?13. How much experience is needed to be a customer services adviser?Thank you for your timeBelow are the results for the questionnaire. It was a team leader working at tescos store I gave the questionnaire to feel in for me.1. Who a re your customers? His answer was all of the above. He explained that at Tesco everyone is identified and recognized as a customer even he himself. That this is know has intrinsic and external customers where internal customers are tescos employees that staffs/colleagues who work at tescos while external customers are customers who often shop at Tesco like parents, adults, disabled and children.2. How do you train your staff? He answered this saying. Our staffs areusually trained on the job training but for managerial and organization role the off the job and data processor based learning training are some times used.3. When do your staff get customer service training? Our staffs are trained at the start of their usually lasting up to 1 week, occasionally staffs require to be trained frequently especially on the till as this could be easily forgotten or if there is a change or improvement in our figurer technology, so in this case they would all have to be trained. Our staffs also usually have training request which they are also paid for while doing their normal job, this can also be referred to as on the job training.4. Do you have health and safety regulation? Yes we do, this is usually done to ensure are customers both internal and external customer are shopping in a clean-cut and tidy store to prevent accidents form occurring.5. Do you have a safety book? Yes we do this is usually looked at the reception or at the staffs corridor to ensure we staffs know where all fire exit evacuation procedures e.t.c.6. What have you done to reduce health and safety accidents? We ensure our store both the shop floor and warehouses are kept clean and tidy and also make sure fire exits are kept clear all the time.7. Do you have a customer complaints book? Yes we do it is a form actually not a book it is usually given to customers who have complaints, although our complaints forms have been reduced because they are usually too many people with complaints so it is usually restricted depending on the type of complaints the customer is making.8. Who deals with the complaints? Complaints are usually dealt with at the customer services desk but if its a life-threatening complain against the company then the duty store manger Graham deals with the complain made against our store.9. How many complaints have you had? As I said earlier on we usually have alot but it has reduced recently, this is due to us providing our customers with good customer services. Complaints are usually with the check out times at the weekend, so we have reduced this by having some of our staffs multi handy so they can work both on the shop floor and on the till.10. Do you have a customer service desk? Yes we do it is located at the entrance of the store.11. How do you check if your Customer services methods are working? Aaarh Im not really sure though, I think by how much profit we make at the end of the week.12. How do you monitor customer services? We use different methods li ke mystery shoppers, suggestion boxes, focus groups and questionnaires. But I think we use the suggestion boxes and mystery shoppers most.13. How much experience is needed to be a customer services consultant? No experience is usually needed as our new recruits are usually trained to gather in the best customer service training, although we usually prefer staffs with previous experience but usually no experience is needed.Thank you for time.After analyzing this questionnaire tescos treat their customers in a very good manner especially with the complaints depending on the situation it might as well be dealt with by the store manager which is very good for the customer and the store as the customer will be happy to explain what really happened and also the store manger will know what they did wrong there by ensuring it doesnt happen again. Also their staffs are also well trained to be a customer service consultant.They also have a safety book which tells their staffs what they need to know if any thing occurs. They also ensure their store and warehouse are kept clean and tidy to prevent accidents from occurring to both staffs and customers.