Advertising in Deisgn Essay Example | Topics and Well Written Essays - 750 words

Advertising in Deisgn - Essay ExampleAt the very radical level of stiff advertising stands the ability to engage the consumer and capture their interest. In this way, design is one of the fundamentals of how this interest coffin nail be engaged and how a first impression of the firm/entity/organization/ disdain in pass can be represented (Croft, 2014). As such, firms must realize that the design process is a degree that corners should not be cut and costs should not be saved. The underlying reason for this has to do with the situation that effective design of any advertising piece is ultimately the initial representation and branding for the business or organization in question (Muryjas & Muryjas, 2013). As such, presenting a below quality design bequeath effectively destroy the level of engagement that such a piece of advertising could have other hoped to have achieved within any specific market. Unfortunately, many of the art design studios that are responsible for creating the basic renderings for how advertising will take place are oftentimes somewhat divorced from the process itself. What this creates is a situation in which the nuances of what is being created are oftentimes lost on the designers (Lin & Chin, 2013. For this very reason, more(prenominal) and more advertisers have begun to integrate art design specialists within the very first iterations of advertising/market planning. In such a way, the message of what his being represented can more effectively and clearly be displayed through the designs that are utilized to help sell a given good or gain (Matisoff et al., 2014).The congruity of the design is also an element that is oftentimes overlooked (Kwong et al., 2011). Even if the design stage and termination is something that is visually appealing, the level to which the design resonates with what is being sold or what is being advertised is the true beat of success. Instances abound in corporate history in which large multinational fi rms engaged in inordinately expensive