Padini

Name of the confederacy Padini retentiveness Berhad 1. Picture 1 Padini Outlet Padini Holding Berhad engage with iodine of the most profitable businesses activities which is investing in shopping mall and sell industry and daub outlet especially in garments and fashion accessories. Padini Holding Berhad already create their securities industry share in national and global level and some of the brand under Padini Group is well cognise in fashion industry. Padini Holding Berhad put a label of respective(a) brand in its product and distributed to all outlet under its divulge locally and even in foreign trade.There is many brand under Padini Group such as Vincci, Seed, Padini Authentics, PDI, Padini, P & Co, Miki Kids, Miki Mom and also many multi brands and some of the brand is already breach the foreign foodstuff such as Vincci/VNC, Seed and Padini Authentics. Picture 2 Padinis convergence Padini Group usually involve in providing and production of management servic e, dealers of garments, ladies shoes, children garments, maternity wear, bags and fashion accessories. All of this product being marketed under touristy brand. 2.Brands-Foreign Only Location 2008 2009 Vincci/VNC Franchise StoreDealer Stores ASEANSaudi ArabiaUAE AustraliaOmanIndiaSyriaThailand 15184-14-11 19207-1-112 SEEDFranchise StoreDealer Stores Saudi ArabiaThailand 519 721 Padini AithenticsFranchise Store Saudi arabia 5 8 TOTAL 82 96 Table 1 The tables supra provide a snapshot of the Groups retail network, modest down according to their brands and market in 2008 and 2009. graph 1 Chart 1 represents the percentage of income from two different market which is the domestic market and foreign market.For the financial year 2009, recorded Groups domestic operations accounted for 89% or nearly RM 425. 4 meg and the respire represent foreign market which is 11% and nearly RM 52. 5 million and both market contribute up to RM 477. 9 million. Exports for the year by the Group increase by some 31% or RM11. 9 million compared to 2008 and the total export value for year 2009 is up to RM50. 1 million. The entire positive outcome is due to strong marketing dodge such as 1. The opening of new outlet 2. Improving existing outlet 3. Extension of management 4. Adapt with consumers culturePicture 3 internationalization By using the foreign or international vex to represent their product, Padini Group manage to breach the foreign market and go out a market share among the foreign nation and 11% of income from abroad can be considered as a positive outcome. 3. One of the master(prenominal) reasons why Padini Group is being accepted in the foreign market because of their observations through research and development to produce products found on consumers take up. Consumers demand usually being influence by their culture and comprise of lifestyle, income, brave and geographic somehow.For example for domestic market, Padini Group produce island of Jersey based on loc al normal size whereby not too massive and maybe a bit smaller compared to the foreign size of T-Shirt that produce by Padini Group. Due to hot weather in Malaysia, the somatic also a dry-fit material whereby can absorb liquid and take air to flow through the material and make user aspect more comfortable. The sense of acquiring brand also influences a person to buy product from Padini Group due to highly known mark garments retailer.By knowing that most of the consumers is from middle income category and their adapt by offering an affordable price for a branded products. (example discounts) Picture 4 Strategy to and adapt with local market Padini Group also through with(p) the similar approach to the foreign market by considering the size, lifestyle, weather, geographic and four season (summer, winter, autumn, spring) . Most of their foreign outlet is located in the Arabian nations which is highly known a hot weather country and in order to adapt with the local need and cu lture, Padini Group did produce product that make the Arabian consumers feel comfortable and stylish.